Meet the Guy and O'Neill Executive Team


Jeff Brooks was appointed President and Chief Executive Officer in June 2020. He leads all aspects of the company from strategic planning to day-to-day operations and is the leader of the Executive Team and the company. Jeff has been a member of the Board of Directors since 2018 and has served as Chairman of the Board.

Jeff brings more than 25 years of experience in the consumer products industry and has led teams and businesses to success in operational roles based in the U.S. as well as Switzerland, Singapore, and Poland. He previously served as CFO of two different divisions at The Procter & Gamble Company (Global Pet Care and Global Prestige Beauty) and led many of P&G’s most significant global M&A transactions.

Jeff is a graduate of Purdue University who in 1984 earned both his bachelor’s degree in management and his master’s degree in industrial administration.


Dan Schober joined Guy & O’Neill as the Chief Financial Officer in September 2020. As CFO, Dan leads all aspects of the company’s strategic financial management as well as day-to-day financial operations. Dan is also responsible for the company’s human resource management and information technology operations and strategy.

Prior to joining Guy & O’Neill, Dan was CFO at Purpose Built Brands, Inc. (formerly Weiman Products, LLC) where he managed all aspects of financial management/strategy and information technology for the company’s retail and commercial businesses. Dan brings more than 25 years of experience in financial management related to sales, operations, and supply chain operations within the consumer products industry where he has led successful business transformations while at Sara Lee, ConAgra Brands, and Kraft Foods.

Dan earned a bachelor’s degree in accounting from the State University of New York at Geneseo and a master’s degree in Accounting Information Systems from Florida Atlantic University. He currently holds a CPA license in the state of Georgia and is a registered CPA in the state of Illinois.


Greg Fries is the Senior Vice President Retail Brands for Guy & O’Neill. A 25-year veteran of the CPG Industry, Greg leads the company’s retail business including the innovation, marketing, sales, e-commerce and customer service teams.

Greg joined Guy & O’Neill in 2015 as Vice President of Marketing bringing extensive brand marketing, innovation, retail and general management experience. Greg has championed efforts to improve the company’s marketing, sales, R&D and product development capabilities.

Prior to joining Guy & O’Neill, he served in brand marketing leadership roles at Kimberly Clark and retail grocery management roles prior to joining Kimberly Clark.

Greg earned a bachelor’s degree in business administration from the University of Wisconsin – Oshkosh and an MBA from the University of Minnesota – The Carlson School of Management.


Joy Campbell is the Senior Vice President of Innovation and joined Guy & O’Neill in 2018. She leads all aspects of Innovation from product research and development to manufacturing quality assurance and FDA regulatory compliance. In 2020 Guy & O’Neill achieved a UL Pharmaceutical Audit Report score of 96/100.

Joy brings more than 15 years of experience in the pharmaceutical, OTC, and personal care industry. She has brought over 250 new product releases to market across the United States, Canada, France, China, Hong Kong, and other international markets. Product innovation under Joy’s leadership has earned the prestigious Allure Best in Beauty Award and Good Housekeeping Seal. She previously served as Associate Vice President of Technical Services at H2O+ Beauty, a division of Japanese luxury beauty brand Pola.

Joy has her six-sigma green belt certification from DePaul University and holds a Bachelor of Science from North Park University.

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