Executive Team

MEET THE Executive Team

Tom Misgen – President and Chief Executive Officer

Tom MisgenA 13 year Guy & O’Neill veteran, Tom Misgen is the CEO and President of the company.  Tom leads the company in the execution of its strategies, day to day operations and is the leader of the executive team and the company.  He was promoted to President in March 2017 and CEO in February 2018.

Tom joined Guy & O’Neill in 2005 as Vice President of Operations and under his leadership, the company has delivered world-class performance in manufacturing equipment efficiency, quality, and service.  Tom hired and developed many of the 160 talented team members who have made so many valuable contributions to Guy & O’Neill’s successes.

Tom has worked his entire 25-year career in the CPG business.  Prior to joining Guy & O’Neill, he worked for Nice Pak and Outsourcing Services Group in operational and facility leadership roles.  Tom started his career with Dow Chemical at Dow Brands making hair care products for the retail and salon markets.

Tom is a graduate of the University of Minnesota’s Institute of Technology with a bachelor of science degree in chemical engineering.

Greg Fries – Senior Vice President Retail Brands

Greg FriesGreg Fries is the Senior Vice President Retail Brands for Guy & O’Neill.  A 25-year veteran of the CPG Industry, Greg leads the company’s retail business including the innovation, marketing, sales, e-commerce and customer service teams. 

Greg joined Guy & O’Neill in 2015 as Vice President of Marketing bringing extensive brand marketing, innovation, retail and general management experience.  Greg has championed efforts to improve the company’s marketing, sales, R&D and product development capabilities.

Prior to joining Guy & O’Neill, he served in brand marketing leadership roles at Kimberly Clark and retail grocery management roles prior to joining Kimberly Clark.

Greg earned a bachelor’s degree in business administration from the University of Wisconsin – Oshkosh and an MBA from the University of Minnesota – The Carlson School of Management.

Tarry Zielinski – Senior Vice President Contract Sales

Tarry ZielinskiTarry Zielinski is the Senior Vice President Contact Sales.  In this role, Tarry leads the contract manufacturing sales team to develop and maintain strategic relationships with fortune 500 customers in home cleaning, specialty cleaning, personal care and other wipes markets. 

Tarry joined Guy & O’Neill in 2006 as Vice President of Sales and has established long-standing relationships with many of our customers.  He is a champion for meeting the needs of the customer and has helped drive many manufacturing and customer service capability improvements at the company.

Prior to Guy & O’Neill, Inc, Tarry held sales roles with increasing responsibility at Rexam Corporation.   He traveled World Wide developing new business and fostering relationships in the US, Europe, and Asia.     

Tarry earned a bachelor’s degree from Carroll College with a degree in business administration and attended the Rexam management HORIZON program for Senior Leadership Development. 


John Immen – Vice President Retail Sales

John ImmenJohn Immen is Vice President Retail Sales for Guy & O’Neill.  In this role, John leads the sales team and external brokers to penetrate new accounts, expand distribution and manage day-day customer operations. 

John joined Guy & O’Neill in 2016 as Vice President Retail Sales bringing over 25 years of branded and private label sales and management experience.   Previously John worked for Kimberly Clark, InZone Brands, and Oasis Brands.  Throughout his career, John led retail selling and broker management efforts at Walmart, Sam’s Club, Costco, Walgreen’s, CVS, Rite Aid, Family Dollar, Dollar General, Delhaize and Kroger as well as regional chains in the U.S.

John earned a bachelor’s degree in business administration from Arizona State University – W.P. Carey School of Business.   He is a member of the National Association of Chain Drug Stores (NACDS), Private Label Manufacturers Association (PLMA), Consumer Healthcare Products Association (CHPA) and the Global Market Development Center.

John Vavra – Vice President of Operations

John VavraJohn Vavra is the Vice President of Operations for Guy & O’Neill.  John has been an asset to Guy & O’Neill since 2005.  His top priority is our employees.  Incorporating lean manufacturing and continuous improvement initiatives, John strives to ensure Guy & O’Neill’s competitiveness in the marketplace.  John is a practitioner in efficiency as evidenced by Guy & O’Neill’s operational performance.

Having over 25 years of management and leadership experience and a diverse manufacturing background has allowed John to share his knowledge and experience with the teams.  He has mentored and advanced many Production and Operations leaders, which has helped drive the company’s world-class efficiencies and culture. 

John earned an associate’s degree in business management in 2005 from Milwaukee Area Technical College.  He was on the Business Management Advisory Committee for the school from 2011 to 2015 and was the Committee Chairman 2014-2015.