Innovation and R&D for Global Manufacturing


Many companies claim to be innovators, but continuous improvement has been part of Guy & O’Neill since Day 1. The company founder developed proprietary psoriasis ointments and shampoos, insect bite-relieving products and bathing wipes. In fact, G&O holds the original patent for bathing wipes.

Since then, G&O’s innovations have led to sustained growth and a line of products that rival national brands, including our own value brands.

Unlike some private label manufacturers, our innovation process always starts with the understanding of what the consumer needs and wants. This leads to true improvements that make people’s lives better — and your retail customers’ lives easier too!


G&O’s customer innovation center is a state-of-the-art product development laboratory. Constructed in 2015, the center is home to a team of PhD chemists and engineers focused on revolutionizing wet wipes, solution chemistry and packaging. G&O also has fully equipped analytical and microbiological laboratories that support the customer innovation center.


We have elevated a wide variety of consumer products and categories:

  • Adult incontinence products
  • Antibacterial wipes
  • Eyeglass wipes
  • Feminine hygiene products
  • Green cleaners for households
  • Hemorrhoid wipes and care products
  • Household cleaning products
  • Non-irritating facial wipes and makeup remover wipes
  • No-rinse body washes
  • No-rinse shampoo
  • Perineal spray and protectant wipes
  • Personal lubricant and other personal care products
  • Protectant hand lotion
  • Rash cream
  • Surface disinfecting wipes and products
  • Window / glass wipes

We want to make your products even better!

Contact us today via the website or 262-692-2469.