Private Label Manufacturing


Guy & O’Neill puts the customer first and leverages proprietary consumer insights to create the products your customers want and need.

We develop products that are equal to or better than the national brands that will address gaps on your shelf and grow category sales.

R&D and Innovation | Customer Innovation Center | Sustainable Solutions | Certifications and Claims



R&D and Innovation

Guy & O’Neill’s innovation process starts with learning the vision for your brand and combining quantitative and qualitative research to dial-in on your needs and benefits as our valued partner. This process leads to measurable improvements that benefit the end consumer and our customers. We diligently work with fragrance houses, component suppliers, our innovation team, and your brand teams to differentiate your products and grow your shelf presence and category sales. Experienced CPG marketers and innovators guide product development with category insight from decades of experience at leading global CPG companies. Project managers facilitate projects from concept through production ensuring successful product launches and line extensions. Truly customized product development enables you to exceed your brand goals.


Customer Innovation Center

G&O’s customer innovation center is a state-of-the-art product development laboratory. Our center is home to a team of formulators, chemists and packaging engineers. G&O also has fully equipped analytical and microbiological laboratories that support the product development team. A full suite of enabling services such as claim substantiation testing, regulatory support, packaging testing, validations, and much more all play key roles in our world-class product development and manufacturing processes.


Sustainable Solutions

Creating Environmentally Friendly Solutions for Our Customers

Not only do environmentally friendly manufacturing processes help preserve the planet, they also make a positive impact on your customers’ lives. Guy & O’Neill puts the consumer first by developing products that meet or exceed the needs of green programs, clean label requirements, regulations, and certifications.

In all aspects of manufacturing — from source materials to the finished product — G&O emphasizes environmental stewardship. We work with suppliers to find sustainable raw materials and minimize our environmental footprint at every phase of production. Our sustainable products can be made in the USA and G&O has proven and extensive expertise in bio-based formulation and credentialing.


Certifications and Claims

  • USDA Certified Biobased
  • EPA Safer Choice
  • EPA Design for the Environment
  • FSC
  • RSPO
  • Post-Consumer Recycled %
  • Compostable Wipes
  • Clean Label Ingredients and Fragrances
  • Plant-based ingredients
  • Biodegradable formulas
  • Made in USA

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